Passionate about rice!

Rice is one of the most important basic foodstuffs in the world and is the most easily digested of all cereal types. One little grain of rice has a greater nutritional value than almost any other type of food. Rice is also very gentle on the system.

The main component of rice is carbohydrate in the form of rice starch. It is rich in vitamins and minerals and supplies the body with energy. Rice also provides easily-digestible protein, trace elements, minerals and fibre. Brown, parboiled and wild rice in particular are rich sources of vital vitamins.

And, of course, rice isn’t just good for you – it tastes so great that it’s one of the world’s favourite foods!